Battle Creek—Last week Kellogg’s limited edition “Together with Pride” cereal hit store shelves all over the U.S.
The cereal boxes are painted purple to signify the company’s latest collaboration with GLAAD (Gay & Lesbian Alliance Against Defamation media) organization.
The purple-themed breakfast cereal box comes with the tagline, “Boxes are for cereal, not people,” which encourages kids and kids at heart to ‘explore one’s identity’.
WND accused Kellogg of selling "moral rot and perversion" to children whose households purchase the brand's cereal. “The reality is that Kellogg's has "sexualized its cereal box" with this new initiative”, they stated.
The children's breakfast cereal box has allotted space in which they could write their preferred pronouns such as she/her, he/him, or they or ze, which alludes to non-binary. Its contents are the usual Kellogg's cereal but this time "berry-flavored, rainbow hearts dusted with edible glitter."
For every box of the Kellogg's Together With Pride cereal box sold, the company is donating $3 to GLAAD "to support the LGBTQ+ community." This indoctrination by the left uses " sexualized messaging intended to warp young minds into believing that homosexuality is another form of love and transgenderism is a journey of self-discovery," WND reported.
Wokeness
Big Businesses are trying to pursue "wokeness" because that's where the money is. We saw similar capitulation in mid-1930’s Germany, when businesses began supporting the Third Reich after realizing that it could bring in more business.
Another reason why Big Business has chosen the "wokeness" path is because many corporations are led by affluent liberals/leftists who have very little love for Christianity. They are using their influence to fight against God’s Word on matters of morality.
This is not the first time Kellogg has acted in the name of "wokeness." In 2018, we reported on the company’s endorsement of LGBTQ youth with their spirit day cereal.
Our Response
Social Justice, Wokeness and Critical Theory are the most dangerous movements confronting the Christian church since the theory of evolution. They are at least as dangerous as the emergent movement, and likely even more so.
Socialist political activist Noam Chomsky said if you want to start a revolution, you must come up with a slogan that nobody can disagree with. Like social justice. Or Black Lives Matter. Who would reject justice?; who would disagree that black lives matter?
“That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.” ― Noam Chomsky
Many people (yes, some Adventists) have jumped onto the social justice bandwagon without even knowing what it was about. Without knowing that social justice is just another term for socialism. And without knowing that BLM is a front for cultural and economic Marxism. Without knowing or caring that Critical Theory has three goals: Destroy, Destroy, Destroy.
Kellogg, a once Adventist company was united in the hope of Christ’s Return. In these last days, they are now supporting GLAAAD and the LGBTQ agenda. They are choosing spiritual death over the life that God offers. Why? Because cultural Adventism is inevitably attracted to cultural Marxism and human movements.
At heart, this ideological movement seeks to claim “I am not responsible for what I have become—by rejecting the Savior and His Word.” It seeks to blame others for its own culpability before God. That makes it intensely dangerous, blinding precious souls to their own sin, rebellion and need of a Savior.
It also leads to bitterness in the heart, to pride, and to lust for what others have. These three spiritual strongholds will utterly destroy your heart; whether you are an Adventist, Lutheran Baptist, or Catholic makes no difference.
Avoid Social Justice, Wokeness and Critical Theory like the plague. They are pure poison to your Christian spirit.
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“Therefore let us draw near with confidence to the throne of grace, so that we may receive mercy and find grace to help in time of need” (Hebrews 4:15–16).